From Weapons to Sinners, horror is delivering tentpole-sized openings on lean budgets. In 2025, the genre’s mix of big ROI, viral marketing, and cross-platform appeal has made it Hollywood’s most bankable play—and a model others are racing to copy.

Hollywood Signal
Data-driven intelligence on content mandates, market moves, and storytelling trends for the film and TV industry. No gossip, just actionable intel.
Subscribe now!
Hollywood Signal is the anti-gossip newsletter for decision-makers — distilling market data, buyer mandates, and trend analytics into a weekly briefing that helps execs, producers, and creators green-light, pitch, or pivot.
Join now!Fantastic Four limps to $39M as Hollywood's tech transformation accelerates. Paramount's new CEO promises Silicon Valley disruption, streaming hits 46% of TV time, and AMC earnings loom. Inside: Why studios must code or die.
This Week’s IP Surveillance – August 2025 Early‑stage adaptation oxygen is thick this month. Our August sweep surfaces unoptioned or barely‑buzzed properties across books, audio, journalism, games and theatre—each with a clear “why now” spark and expandable world‑building: * Intimate & off‑beat fiction: a Swedish widower’
Hollywood Signal: Wall Street hijacks Tinseltown—Netflix goes profit-first, Paramount-Skydance closes, Gen Z craves analog vibes.
This week on Hollywood Signal: Big Tech’s Q2 earnings reshape the industry playbook. Apple reins in TV+ losses. Amazon bets on sports and ads. Meanwhile, Fantastic Four powers up, and Paramount’s last solo report hits before its Skydance merger. Profit is the new protagonist.